“The proof is in the organic pinto”

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Our Strategy Director Benjamin Harrison was featured on mUmbrella today discussing the uncomfortable truths of brand purpose. The article talks about the buzz marketing word of 2014 and how a purpose can be articulated but not invented. Ben looks at American fast food chain Chipotle as the poster child of purpose-led brands and argues this isn’t something something every brand can replicate.

You can read the article here. 

ISTD Awards

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Last week we were pleased to hear that three of our projects picked up Certificates of Excellence by ISTD. The triennially awards gave gongs to IAG Reconcilliation Plan, The Floating Eye Shanghai Biennale brochure and AGDA 2014 calendar.

Founded in 1928 the International Society of Typographic Designers is notoriously difficult to be recognised by hence why we are muchos pleased with the news.

Thanks to ISTD and congratulations to all the other winners.

 

FNL #1

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Thanks for the opening gif Bees & Bombs.

For the last two years here at RE we’ve gathered together as a team every Friday to celebrate another week of existence.

This revered gathering is called ‘Friday Night Lights’ (due partly to the cult-classic american football movie, and partly to an intern mis-hearing his Creative Director say ‘Friday Night Likes’).

For better or worse, the name stuck.

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But the purpose of this post isn’t to discuss the name – despite being so much better than ‘Friday Night Likes’ – the purpose of this post is to discuss its purpose.

It was created as a forum to share things:

  • Things in branding
  • Things in design
  • Things we’ve done/things we’d like to have done
  • Things we’ve seen/things we’d like to have seen
  • Things that inspired us/things that entertained us.

It’s a big part of our studio culture. We have a lot of fun sharing with each other and thought it was high time we let it run free into the world. So to kick things off, and avoid writing more than anyone is likely to read on a Friday, here’s FNL #1.

 

Something we’d like to have seen:

The London Design Festival

Firstly, the gorgeous festival branding by Domenic Lippa and his team at Pentagram.

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This chair designed by sketching in 3D space, and translating the result into 3D printed ceramic by Front.

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And this rotating, constantly printing, patterned light disc by Felix de Pass (that we’d probably still be staring at right now).

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(images courtesy Core77 and Pentagram)

 

Something that makes us want to spend money:

This complete reprint of the New York City Transit Authority Graphics Standards Manual – funded by a Kickstarter project – makes us want to spend our money.

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Something that inspired us this week

We felt a bit like Neil de Grasse Tyson when we saw the Astronomy Photographer of the Year Awards 2014, check them out here.

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It’s Friday, have a good weekend!

The team.

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Sum of its parts

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We’re excited to reveal our latest piece of work for the pioneers of digital architecture – Ridley. Ridley is an Australian firm at the forefront of some of the biggest developments in the architecture and construction industry. They act as a central hub for architects, builders and developers. Their job is to make sure everything comes together just so.

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Historically an architectural documentation specialist, Ridley has pioneered the use of Virtual Design Construction, the digital revolution that is reshaping the industry. By attaching live data to every part of a 3D model, they’re able to gain an overview of the entire building process from start to finish. This drives massive cost and time savings.

The identity plays on this idea of seeing the bigger picture, using individual elements, partial views and cropping to create the whole. The use of human-centric data helps everyone who engages with the brand better understand the company, projects and the people who work there.

We think it came together pretty nicely.

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Check it out on Behance.

Hot on the press

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Our very own Managing Director Patrick Guerrera has recently been featured in the Australian Financial Review, talking on Apple and their brand positioning as being both leaders and followers.

“But how!?” you ask, hungry for answers.

Well, If your brand tastebuds are tingling digest the article in full here.

CAUTION CONTAGIOUS CONTENT

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We’ve recently rebranded Bang Pr, a sub-company within the M&C Saatchi group.

Bang are known for their infectious ideas and seriously bright storytelling. They are the social loud hailer for their clients, generating impact, creating chatter and building excitement. The identity taps into that energy and vitality. It is flexible, bold and optimistic – the visual demonstration of the explosive potential of BANG and the impact they have on their clients’ businesses.

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Check it out on Behance.

2015 Season Griffin Theatre Company

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Griffin Theatre Company is at the forefront of Australian playwriting, producing some of Australia’s most memorable plays. We’ve been working with Griffin over the past year to help evolve their brand and bring a new lease of life to their storytelling. We’re incredibly pleased to share the first step in the evolution – the 2015 season identity and brochure, launched last night at Artspace in Woolloomooloo

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As the brand evolves, the core language matrix developed five years ago has been maintained. 2015 introduces a visual theme that adds a new layer to Griffin’s storytelling. These graphic patterns and fabrics are tailored to reflect the year’s collection of plays. Future typographic treatments will adapt to the underlying theme of each season, while maintaining the core visual elements of the Griffin identity.

With what looks to be an exciting year ahead, we hope Griffin will continue to inspire its audiences and push Australian playwriting to the edge. See you at The SBW Stables.

Season photography by Brett Boardman.

Check out the Griffin website here.

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