The Best Design Awards have finished accepting entries as they get ready for judging in early August.
Re Creative Director Jason Little will head over the ditch to take part on the jury for Product, Interactive, Spatial, and Graphic.
If the work is anything like previous years, it’s going to be of a scarily high calibre.
The Best in each category get a Gold Pin, whilst the very best project in each discipline will be awarded the supreme, Purple Pin for work that raises the bar of New Zealand design. Didn’t we get spoons once in AGDA? A pin sounds cooler. Or a pinnacle. One of them would be nice.
You can follow the event and get wind of the winners shortlist on twitter @bestawards @designersinst
As part of the event preparations, Jason was given a quick interrogation just to be sure he wasn’t the rugby player.
Here’s his answers:
1. Why design?
To solve little problems.
To solve big problems.
To change the world, or at least try to.
To make things better.
To make things more beautiful.
To make things more user-friendly.
To live a life full of ideas and creative challenges.
To be happy.
2. What influences you and your design practice?
Thinking beyond the graphic. Design in a greater sense. Solving bigger problems,and looking to make a real difference. Whatever it takes to solve a problem and do so in an innovative and original manner. Aiming to Create work that changes perceptions, gets a reaction, and makes people take notice.
We’re always aware and influenced in some way by what’s going on at any given moment – It’s what you do with that knowledge and awareness.
The people that make up Re are our own biggest influence to anything we do. What they see, read, write, think – it all adds up to the collective mind of the agency, and therefore the output.
3. What’s something you read on the internet and never forgot?
“Whoever came up with the new Melbourne Logo needs to have their eyes poked out with a wooden spoon” – Bit harsh.
4. Favourite piece of design, and why?
2012 Olympics. Most memorable and talked about piece of branding in the past decade:
Broke all the rules; Made ugly acceptable; Changed the industry forever; Inspired designers and clients to be braver. Opened up the possibilities for many agencies and clients.
5. What’s the website you obsessively visit?
Coastalwatch everyday (surf check). (website/app)
The usual social media (twitter, instagram etc)
Disciples of Design – once in a while
Fastcodesign – usually through a twitter link.
6. What studio do you dream of working at?
In the past and in the first 10 years of designing, it was the proven and the innovators. Pentagram. The Partners. Frost. Wolff Olins. Studio Dumbar. & IDEO. Now that I run a business, Those dreams are about my own studio: How to create game-changing work? How to stay relevant? How to make a difference in the world? How to keep it fun?
7. What’s interesting about New Zealand design?
It seems to be less bound by constraints, however I’m sure that’s just a perception based on a handful of pieces that float on the internet and award shows. Nearly every designer believes the grass is greener in other countries, the former thought is probably not true about design opportunities, but i bet your regular garden grass is a shade greener. Perhaps you have great creative salesmen in NZ, who know how to speak to clients and sell brilliant thinking. The definite truth is that the irreverence and play that exists in NZ pervades through the work – It’s refreshingly honest and entertaining.
8. What does the future bring?
Who knows? By focusing on the people around me, the clients I work with and the thinking I apply to the problems in front of me, I’m hoping it brings satisfaction of a life well lived. It definitely brings some surf, and that’s good enough to keep me content.
9. What can design fix?
Design is about making something better. It can fix a lot of things, including some things we didn’t even know were broken. Design can change the world. If I didn’t believe it, I wouldn’t spend my life designing.