Hot on the press


Our very own Managing Director Patrick Guerrera has recently been featured in the Australian Financial Review, talking on Apple and their brand positioning as being both leaders and followers.

“But how!?” you ask, hungry for answers.

Well, If your brand tastebuds are tingling digest the article in full here.



We’ve recently rebranded Bang Pr, a sub-company within the M&C Saatchi group.

Bang are known for their infectious ideas and seriously bright storytelling. They are the social loud hailer for their clients, generating impact, creating chatter and building excitement. The identity taps into that energy and vitality. It is flexible, bold and optimistic – the visual demonstration of the explosive potential of BANG and the impact they have on their clients’ businesses.

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Check it out on Behance.

2015 Season Griffin Theatre Company

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Griffin Theatre Company is at the forefront of Australian playwriting, producing some of Australia’s most memorable plays. We’ve been working with Griffin over the past year to help evolve their brand and bring a new lease of life to their storytelling. We’re incredibly pleased to share the first step in the evolution – the 2015 season identity and brochure, launched last night at Artspace in Woolloomooloo

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As the brand evolves, the core language matrix developed five years ago has been maintained. 2015 introduces a visual theme that adds a new layer to Griffin’s storytelling. These graphic patterns and fabrics are tailored to reflect the year’s collection of plays. Future typographic treatments will adapt to the underlying theme of each season, while maintaining the core visual elements of the Griffin identity.

With what looks to be an exciting year ahead, we hope Griffin will continue to inspire its audiences and push Australian playwriting to the edge. See you at The SBW Stables.

Season photography by Brett Boardman.

Check out the Griffin website here.

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Senior Strategist 

RE is seeking a disciplined and inspiring leader to join the business as Senior Strategist.  Reporting to the Strategy Director, this role will be part of the strategic offering for the RE business, including liaison with the M&C Saatchi planning team on integrated clients.

It is preferred the candidate come from a brand or management consulting background, rather than a traditional communications planning background. A mixture will be considered.  A broad scope of strategic competencies is necessary, from corporate brand strategy to change and organisational development (CVP, EVP, Portfolio Strategy, Brand Architecture, Customer Experience mapping).

A proven and unshakeable tenacity to work collaboratively with creative leaders and teams to deliver game changing creative is fundamental for success.

Sound like you? Contact Benjamin Harrison on

A year of Yes


It has been just over a year since the launch of Optus. The dust may have settled after the big reveal but our work alongside Optus has not. We continue to collaborate on numerous projects from big to small, allowing us to experiment, explore and stretch the brand into new and exciting areas. Some we never quite saw coming.

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We thought we would share a few of our favourite projects that really show how Optus is making a difference in the corporate blandscape and building on its new found principles.

The first is Optus Golf. The day allows Optus Senior Management to network with their strategic partners, as well as helping financially support Optus Charity partners, specifically Kids helpline.

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We gave 3 beige and bland Optus Satellites on top of their HQ (that can be seen across campus) a new look. Adding some nifty tone of voice and of course…our brand character. Simple but effective. Optus_Satellites_1Optus_Satellites_Dishy Optus_Satellites_phonehome

We also built a large Iconography library to work across every facet of the Optus business.

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Our Christmas Cards for Optus last year were a hit, showing our brand character in all his glory.


And finally, the humble office recycling bin given the Optus once over.





1825 days in the making.

12 designers.

8 nervous breakdowns.

4 design directors.

3 complete overhauls.

2 client service.

1 managing director.

1 creative director.

1 dream = web presence.

We present to you: our website (alpha)



The Ballsies 2014


Another year, another Ballsies. Judged by some of Australia’s leading creative directors, The Ballsies is our annual awards program, rewarding our team for demonstrating ‘ballsy’ behaviour both in work and culture. This year’s identity centred on the idea: What’s ballsier than telling the truth?

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See, there’s nothing quite like awards nights for being all sizzle and no sausage. While they’re a great opportunity to celebrate achievement, they’re also just a little self-involved. So along with an awareness campaign and merchandise, the Official Guide to the Ballsies took the brave stance of holding a mirror up to awards nights and revealing some of the deeper realities.


First and foremost though, the Ballsies is a time for celebration. And lawn bowls. And bow ties. And strange man-wigs.


Big thanks to our guest judges:

Ben Miles – Interbrand
Christopher Doyle – Christopher Doyle & Co
Graham Barton – Folk
Brad Stevens – Born & Raised

Check out our Behance to see more from our Ballsies identity case study.