We need you

With every New Year comes new opportunity, we’re currently looking for some passionate, excitable, bright people to fill a bunch of positions here at RE. Are you a Brand Copywriter, Senior Strategist, Design Director, Senior Designer or Developer? Not all at once of course, that’s ridiculous….or is it? Get in touch here if you are keen hello@re-sydney.co

Australian Design Radio


Just before the break our Creative Director Chris Maclean sat down with the guys at Australian Design Radio to record a podcast on branding, his career so far and a little about us. Next time you have a spare second we’d recommend popping your headphones in and having a listen. You may also listen out loud.

You can listen here or on the iTunes


Griffin 2016 Launch

Griffin Theatre Company’s inspiration for their 2016 season was simple:

  1. Entertain the drunk
  2. Question how we live
  3. Explain how the universe works
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Griffin’s Stables Theatre in Kings Cross is the proud home of new Australian writing. They rely on the generosity of donors and government funding. However due to ever decreasing arts budgets, there was an urgent need to get more bums on seats.

This is why the bold objectives of the 2016 season, which are actually taken from an ancient Sanskrit text, were so important.

We worked with photographer Brett Boardman to capture the rawness and intimacy of the Griffin experience and particularly the 2016 season. The photography cuts through the façade of a studio shoot to make you feel in the room with the actor. No fake glamour, no false gloss. This is also reflected in the launch film, which gets up close and personal with the actors in super slow motion.

The brochure is printed as a newspaper for its realness and grit. This not only helped to distance Griffin from its competitors’ glossy pages, but saved on printing costs so we could extend the brochure’s reach.

It all launched on August 31 to a tiddly mass of theatre-goers and donors, revealing just how bold and provocative Griffin’s 2016 season will be.

So far so good, over 1000 views on YouTube, and subscription sales already topping previous years. We hope to see you there

Trailer produced in collaboration with M&C Saatchi (editing) and Steve Toulmin (sound).


Meet Chris, our new creative director


We are delighted to announce the arrival of our new highly decorated creative director Chris Maclean.

Maclean joins us from the post as ECD of Interbrand, a business he was instrumental in building from zero to global respect in just seven years.

Maclean’s work has helped rebrand the likes of Opera Australia, Griffin Theatre Company, Darling Harbour, Alzheimer’s Australia, Queensland Art Gallery, Yellow Pages and Telstra.

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Maclean was the CD behind the visionary colourful transformation of Telstra and managed the giant telco’s brand evolution for more than four years. His unique solution was to build the brand as a playground for creative expression based on emotion that was flexible enough to appeal to all Australians.Manchester, UK born and bred, Maclean’s collection of design awards is testament to his work having impressed awards judges all over the globe, including at D&AD, Cannes (Design Lion), Spikes Asia, Brand New Awards (Best in Show), New York Festivals, Type Directors Club of America, and numerous AGDA awards.Our managing director Patrick Guerrera called Maclean “an incredible addition to the RE senior leadership team.

Continues Guerrera: “He has inspired the Australian and global brand community for almost six years now. We are truly excited about his vision for RE, and introducing a new chapter of creative brilliance and ingenuity to RE.

“His work on the Telstra rebrand is now iconic, and we look forward to Chris bringing that scale of vision and brand ambition to all our clients.

“RE is experiencing a major period of growth, now working with clients in the UK and Chris is the perfect Creative Director to help us build on this momentum.”

Maclean said he has “always admired the work that RE does. They are one of the few branding consultancies in Australia that really gets it.

“RE knows branding is so much more exciting than creating rigid corporate identities and has the power to change the world. And with the world changing at the pace it is they’re talking the right game for the future of our industry.

“And, of course with the strength of the M&C Saatchi Group behind it, RE has even more potential to create brands that have a real impact on the world in a way that’s positive and inspiring. I’m excited to join Patrick and the team to write RE’s next chapter together.”

Welcome to RE Chris. The future looks bright (and tall).

Griffin’s Really Intimate Theatre


Along with being one of Sydney’s oldest theatre companies, Griffin Theatre Company boasts one of the city’s most intimate venues.

For almost 30 years, the tiny Stables Theatre in King Cross has punched way above its weight, launching the careers of Australian writers and premiering legendary plays including Away, The Boys and Holding the Man.

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Griffin relies on donations. For their End Of Financial Year campaign, they needed something that stood out (and compelled people to part with their hard earned cash). So we drew upon the one feature that makes Griffin so special: the incredible intimacy of their theatre experience.

Designed in collaboration with architect Jon King, and hosted for one day only at Circular Quay, Griffin’s Really Intimate Theatre took ‘up close and personal’ to the next level. One actor. One audience member. One tiny room.

“The intensity of the relationship between the actor and the audience of one was totally transformative,” said Jon King. “In that most public of Australian spaces you were taken on a very personal and intimate and ultimately powerful journey.”


From the time our mini theatre opened in the early morning, an amazing 75 individual performances were clocked up over six hours. Thanks to everyone who donated their time and energy to making it happen including Kite, RE and Griffin.

If you’d like to donate to Griffin or experience their plays in the flesh, watch the video then visit their website.


Australian Cancer Research Foundation


Cancer Research’s unmitigated purpose is to end cancer.
The new identity highlights the insight that ending cancer will effectively end Cancer Research. Bold statements call out the end of cancer and the organisation in contextually relevant ways.

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A custom typeface was developed by Mathieu Reguer to reflect Cancer Research’s progress towards its goal. Characters of varying weights represent how some cancers are close to disappearing, while others remain all too visible.


By confronting a serious subject matter with a positive and achievable vision, the identity gives people an incredibly compelling reason to donate: That every dollar raised gets us closer to a world without cancer.


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If you’d like to support ACRF check out their website home.cancerresearch
Created by M&C Saatchi & Make

AWARD Awards

AWARD Awards

AWARD awards. It’s the acronym that has everyone talking. The Australasian Writers and Art Directors Association awards (just go with it) is billed as the region’s single most important awards show. Now in its 36th year, this night of nights brings together the finest creative work from New Zealand, South East Asia and Australia across a range of disciplines.

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With four nominations in the design category, we were lucky enough to snag tickets to the ceremony at Sydney’s Town Hall to rub shoulders with our advertising and design contemporaries.

And we didn’t go home disappointed.

Our IAG Reconciliation Action Plan received a Bronze Medal in Brochure and Catalogue. Our brand identity for Ridley received a Bronze Medal in Large Identity and Application. And to top it off, our Guide to The Ballsies took home a Silver Medal in Writing For Design.

Congratulations to all the winners and thanks AWARD for a great night out.