We work with many great people and organisations, one of our favourite being Igniting Change – A charity sparking ideas, alliances and resources for social change by combining extraordinary lives. Giving a voice to people who often don’t have one.
A while back we created the brand identity, highlighting the individual in words that often inspire prejudice, resentment or fear. See the person, not the label. Recently, we were asked to create a piece of art for a key member of staff, who was moving on to help another organisation.
We hand-inked an original artwork using a poem written by Dwaine Shrigley, one of the disadvantaged people that Igniting Change has helped.
All good, no problem, no need to name Houston
against the grain, igniting change, Jane Tewson
a rare heart like ruby introduced me to Suzi
a mother on board like a jack sparrow movie
not afraid to get dirty they sailed the seven seas
ate kangaroo’s tails, a whale of remedies
even when Richard couldn’t stand the flies and had to leave
Suzi went all in wearing her heart on her sleeve
she represented necker island with such integrity
and didn’t make homeless people like me feel secondary
homelessness, aboriginals, asylum seekers
not one of these people are invalid speakers
Suzi is a mother, Igniting Change her child
raised to be self-sufficient, not wild
like a mother through this journey, Suzi always cared well
we cant replace you Suzi, this isn’t farewell
Dwaine Shrigley, 2013
Once a year the design community congregates to relive or lay rest the pet projects that never quite made it. Hosted by AGDA NSW this night is called Shot Down.
Now in its third year the event gives four creatives the opportunity to come clean on the times they’ve been given the thumbs down. Who you’ve been shot down by – clients, your Creative Director, a girl at the office – is left to each speaker’s interpretation.
Hosted by Chris Doyle to a busy Play bar inSydney, our very own (sort of) Cat Van Der Werff spoke alongside Clinton Duncan (There), Ian Haigh (Ketchup) and Ben Chandler (Landor). Each speaker interpreted the topic differently. Clinton talked through several projects he’d been involved in that hadn’t quite made it to the finish line. Cat relived projects that didn’t see the light of day as well as one that did – only to get shot down by the public. She came clean on where the problems existed and what could have been done better. Ian, a motion designer by trade, covered three ways he’d been shot down: job redundancies, a failed office romance and his short-lived modelling career. Finally, Ben used ‘The Let Down Graph’ (emotional investment x time) to track a dessert packaging project that made it all the way to the very end…before the product itself failed to deliver.
The night ended with an insightful Q&A accompanied by a few beer chasers.
Some say the archetypal logomark is dead. A fixed identity that sits upon letterheads, business cards and alike is slowly becoming a thing of the past (at least we think so). There’s a time and place for everything of course…but identities that tell stories and provoke emotion are much more up our street.
We received our copy of Dynamic Logo in the mail (we got a pdf actually…but let’s pretend) and were happy to see our work for Shanghai Biennale, Flux and Ayers Rock adorn the pages.
Published by DoPress it also contains some of our favourite work from the past few years including AG2R La Mondiale by Studio Dumbar and the Channel 4 identity by Rudd Studio.
Thanks to DoPress for the inclusion.
Last week we heard the great news our business card for Steve Li picked up a silver at the Caples awards. Founded in 1978 by copywriter John Caples, the awards celebrate the best in direct and interactive marketing. The two day judging process takes place by over 50 creative directors from around the globe and spans across 20 categories. This year judging came from the likes of Leo Burnett, Lavender and M&C Saatchi’s own Hamish Stewart (though not in this category).
Thanks to Caples and congratulations to the other winners!
Under the bright judging lights of The Ivy, a few humble folk from RE went to the Create Design Awards last week. Nominated in 3 categories across 10 projects we picked up 2 awards. Steve Li took the Print Creative gong and our work for the Melbourne Recital Centre won in Identity.
Now in its 9th year the awards celebrate the best work in Australia across many creative fields. After the ceremony a not-very-modest after party ensued, memories are fragmented but there were mini burgers and a bat crawled up a woman’s leg.
Thanks to the judges, Desktop magazine and congrats to the other winners, we had fun.
A few months back in a packed out Surry Hills bar, our Creative Director, Jason Little hosted AGDA’s first (hopefully of many!) Pecha Kucha night. Seven industry leaders were each allocated a strict 20 slides to discuss their thoughts on the future of design. The result was a thought-provoking evening of ideas, plans and ambitions for what we do, and what we can expect from the next era in design. If you missed out on the night, we have the brief to the speakers and the videos online after the jump for you to check out. Be inspired and enjoy.
The Brief – Design Next
It’s a new era in Design, and with it a new wave of design challenges that are changing the way we need to find solutions. Are the old approaches no longer working, or is it just carry on as normal? We’re now in a world of conversation, not one-way broadcasts, and digital’ or multichannel thinking is rocking the more traditional ‘Graphic Design’ boat. And then there’s the huge shift in our industry from a design led discussion to a brand led one. Are you and your studio/agency stepping up these new variables? If so how? Where do you stand on these?
Finally, from a local perspective, The design world is on the cusp of a big change, and Australia has the opportunity to be part of that change. What are you doing differently or to push things forward? How do you see the future of our industry? How do you see the future of design/branding?
On Wednesday night we were pleased to discover our brochure design for the Shanghai Biennale won an award at the Sydney Design Awards. The work for Sydney’s Pavilion alongside 4A Centre for Contemporary Asian Art has picked up numerous awards this year. However being recognised closer to home has been particularly enjoyable.
Congratulations to all the other winners.