Gracing the pages of the B&T bi-monthly this February, is our Creative Director, Jason Little, and his gone-but-not-forgotten, beard. The article profiles “some of the smartest and most creative folk in media” who sport a face full of fur over the clean shaven norm.
‘Jason’s personal challenge of seeing if the bottom half of his face possessed the ability to push out follicles was beyond successful. However a recent holiday to Colombia led to the execution of his chin hair and he can no longer stroke the elegant curls in ponderous contemplation of his next endeavour during his work at branding agency, Re, part of the M&C Saatchi Group. With a list of awards for his creations far surpassing the length of his former beard, we vote for this surfing creative director to bring back the beard’.
Who knows what 2014 will bring, but for now Jason is claiming to enjoy a break from the sometimes itchy, often bushy, ‘you have something in your beard’, slightly ginger, instant hipster labelling, proof of manhood, bearded look.
Don’t fret however, as you can still see further bearded Bondi beaus shot by Tim Jones, on his beards of Bondi website. Watch this space for news of a forthcoming exhibition and book on the subject.
A few months back, Re creative director, Jason Little, was over in Cape Town, South Africa to judge the prestigious Loeries Awards. As both the Jury Chairman in the Design category, and a jury member in the Integrated category, he had his work cut out in helping to select the very best work of 2013.
As part of the Loeries Creative Week, all international jury chairmen, as well as leading South African creative leaders, were keynote speakers at the International Seminar of Creativity, held at Cape Town’s City Hall.
Jason Little - Re
Jason spoke about ideas and the value of design, focusing on 8 key points:
Jason also wore a scarf during his talk, much to our amusement and his regret.
The judging room:
Flying into Cape Town:
Sketch pad doodles from @OgilvySA:
The main stage of the event:
With an exceptional line-up, it’s well worth taking some time to go through these truly inspiring talks. 40mins in length, you can watch them here:
Geoffrey Hantson - Duval Guillaume Modem
Goetz Ulmer – Jung von Matt
Graham Warsop – The Jupiter Drawing Room
Some of the Award winning work from the Loeries:
A. Campaigning for Cancer ‘Tokolosh’. Read more.
B. Playboy Gutter campaign. Read more.
C. Loom immersive retail. Read more.
D. Live-Tweeting Badger for Johannesburg Zoo: Read more.
E. Actuate Employee Engagement book. Read more.
F. Chappies Edible Street Art. Read more.
We love getting mail. And we love seeing our work published somewhere nice. So we were excited to receive the latest UC Quarterly and find our JasonL identity included among “the most interesting, relevant, and simply fun-to-see projects” of the last quarter.
UC Quarterly is a great round up of the best and brightest projects published each quarter across UnderConsideration’s network of blogs. You can get your very own copy here. They are printed by the handsome devils at newspaperclub.com
Here’s the original post from us and Brand New’s review.
Since the Optus brand launch last July, we’ve been working with Optus on a range of additional projects from charity events to major sponsorships. It’s been great to see the brand flex in new and exciting directions.
One of these projects is the Australian Open. As an official partner of the tournament since 2005, Optus has become an integral part of this globally recognised event. We were tasked alongside M&C Saatchi with creating a consistent presence for the tournament…Ace! (sorry).
The concept revolves around our brand character – and his up and down relationship with a tennis ball. The unlikely duo teamed up with each other throughout the tournament and could be seen across advertising, marquees and match day collateral.
What can we say…they had a ball (again…really sorry)
Credit: Australian Open
Over the next few weeks we’ll post a few more projects that best illustrate the play and flex in our rebrand for Optus.
Once Upon a Time
Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. In recent years their business has grown, and the need for a strong brand identity had become apparent.
With the existing visual style lacking memorability or emotion, we were tasked with repositioning the company for a more discerning audience. There was a real opportunity for the company to connect through storytelling – practicing what they preach to their clients.
Happily Ever After
Every great story has a beginning, middle and end. With this as a starting point, we built a playful visual and verbal identity system based on the three-part story structure.
The name, Visualaz, lent itself perfectly to this system, helping the pronunciation through a phonetic structure. Each piece tells its own story to create a memorable experience.
The Commonwealth Bank is one of our largest clients at RE. We refreshed the brand back in 2012 and have been working closely with them ever since. Along the way we’ve been invited to help out on some pretty fantastic jobs.
Over the summer we’ve been working with our compadres, M&C Saatchi and the Sport & Entertainment team, on the CommBank Cricket Club. This is CommBank’s sponsorship not just of Cricket Australia and the Ashes-conquering Australian team, but of cricket across the country.
One of the great things about this program is its work with local community cricket clubs. The CommBank Cricket Club has had a hand in repairing facilities for clubs affected by natural disasters, funding diversity programs, assisting clubs in remote communities and delivering equipment to local clubs in need. It even saw members of the Australian Test team helping out with repairs to the Kogarah Cricket Club clubhouse.
The CommBank Cricket Club